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I was reading an article about Billboards in Automobile Magazine.  It was a fast facts type of article.
Since I can’t find a link to it online I’ll post the bullets here from the April 2010 issue, page 22.

  • In 1889, the twenty-four-sheet billboard was introduced.
  • Today, most billboards are one sheet of vinyl or polyethylene.
  • The most common size is 14 by 48 feet.
  • Six to eight advertisers can share a single digital billboard; the messages change every eight seconds or so.
  • Four states ban billboards: Alaska, Hawaii, Maine and Vermont

I found in my research a couple websites that said Vermont experienced a 50% rise in tourism spending in the first two years it became billboard free.  I thought that was REALLY interesting.

Courts across the nation have held that billboards may be prohibited or regulated principally because they gain their value from the proximity to taxpayer-funded roads and are, fundamentally, a use of the public right-of-way.

  • The nonprofit organization Scenic America seeks to limit billboards
  • The Outdoor Advertising Association of America is the billboard industry’s primary trade group.

    Mail Pouch Tobacco Barn Billboard ~ I think these are a work of art!!

  • Thousands of American barns have been painted to function as billboards, most often by Mail Pouch Tobacco – and about 4000 of those were first painted (and frequently retouched) by one man, Harley Warrick.  Farmers were paid a token sum, but the real value was the free paint job.  The sides of the barn that didn’t face the road would be painted a color of the farmer’s choice.

    Mail Pouch Tobacco Barn Billboard ~ I think these are a work of art!!

  • The 1965 Highway Beautification Act, championed by Lady Bird Johnson, was supposed to regulated billboards, but the Act is considered ineffectual.
  • Although no definitive count exists, it’s estimated that nearly half a million billboards line federally funded highways alone.
  • Times Square properties often sit empty, but owners hardly fret; billboards bring in the real money.

    Times Square Billboards

According to www.oaaa.org

  • 5.5 billion spent on outdoor ads
    • 62% billboards
    • 15% street furniture
    • 19% transit
    • 4% alternative
How often do you read billboards?  Do you pay attention to them?
I find personally that I notice them when they say something along the lines of  “Coach outlet exit is in 1 mile” or something like that if I’m on my way somewhere, but other than that I don’t pay too much attention unless they’re completely ridiculous!
What are your thoughts?  Do you think it’s an effective way of advertising?
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Welcome to the movies

I’ve been working on a blog about Heist movies that I love, but I’m not quite happy with it yet,  so you’re going to have to wait a bit longer.  In the meantime, what are some of your favorite must see movies??

I’ll give you a couple that I really have liked through the years:

Sabrina

Sabrina is an old favorite that makes me all warm and fuzzy….

PCU

PCU reminds me of the crazy wild times I DIDN’T have while I was in college….

50 First Dates

50 First Dates reminds me of how much someone will bend over backwards for true love….

Tell me old movies, new movies, even movies out in the theater.   (though I don’t seem to go out too much to the theater)  I want to know what you love!!

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