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This was originally posted on my friend Lynn Hidy’s website Up Your TeleSales on May 31, 2010.

Who Will You Be When The Pilgrimage Is Over?

Rose Niekrewicz-Winters is a friend of mine, I met when we were both on a bus trip with a band in Ireland…. ‘nuf said. Instead of telling you, I’ve asked Rose to share her pilgrimage and thoughts about it:

It’s been quite a long pilgrimage.  I’ve traveled through the past year and a half searching for a job.  Not just any job, but “the” job.  I know, I know – in this economy many would say I’m a fool to NOT just take any job.  What those people don’t realize is that if I just take any old job and then if it doesn’t work out and they lay me off, it could jeopardize my future unemployment status.  The bottom line is that I’m picky.

Who

Some may say it’s all about who you know.  I’ve found that sometimes that just doesn’t matter.  I have over 600 friends on Facebook, over 200 members in the motorcycle club, I’m in, thousands of hits to my blog, piles of former clients….  The list goes on and on.  Nobody seems to know anyone who is hiring.  I keep my ear to the ground because all it takes is 1 “right person” to drop your name at the right time.

Who I will be at the end of the journey is hopefully someone gainfully employed and happy at my job.  Push that angle aside and I’ll also be a person who took the time to get to know hundreds of people in the process and did good things for others along the way.

What

What did I do to keep my sanity?  I helped others.  I spent time working on a charity poker run for a girl with optic nerve cancer.  I helped some friends whose house burned down rebuild their lives.  I volunteered to help do work to open up the Double H “Hole in the Woods” Ranch in Lake Luzerne, NY.  I helped out a friend who was in a motorcycle accident. I supported a friend whose daughter has leukemia and tried to help her spread the word about a fundraiser for her.  I tell friends that I may have an empty bank account and can’t financially contribute to everything I’d like, but I do have time and a bank full of good karma!

When

When did I find the time?  Being out of work many people assume you’ve got all the time in the world to run around and help them with their errands.  There is nothing further from the truth.  I look at my schedule lately and wonder “when will I find the time to work when I get that new job?”  When you get extra time in your life, life decides to throw things at you to fill the time!

Where

Where do you meet the people?  Anywhere and Everywhere!  I talk to people every chance I get.  I make friends at a local coffee shop, on vacation, at concerts, at networking events, online, through other friends….  I keep saying it only takes talking to the one right person to land that perfect job….

How

How I’ve dealt with being out of work so long is a common question.  The answer is by keeping a positive attitude.  I always keep in mind that nobody wants to hire a complainer who’s crying in their beer all the time.  So I’ve been careful not to be that person. At the end of the How Far Are You Willing to Travel article in the A Chip Off the Block newsletter some questions were asked.

How would you like it to be instead?

Obviously I’d like to be employed.  I’d love it to be with a solid company that’s willing to recognize and pay for a quality employee.  Those $10/hour job calls just frustrate me to the point of asking “Did you even read my resume??”

How open to new, sometimes crazy sounding ideas are you?

I started my job search very focused on a sales job.  Later I reflected on my career and realized I was selling myself short.  True I’ve held many sales positions as of late, but I also have done marketing, data processing, management, etc.  So pigeon holing myself was a horrible thing to do!  I later realized that opening myself up to other markets and other professions was a great idea and now I tell people that I’m keeping my options open and I’d love to hear their ideas, no matter how crazy they may sound.

Just last night a good friend told me that another mutual friend counts on me for my ideas.  Apparently I’m her “think tank” and I never knew it.  I’m analytical and try to think three steps ahead and my friend doesn’t normally think past the first step.  She let’s things unfold as they happen.  I’ve learned in life to think about the future because your actions today can make or break things.

How much effort will you put in?

I work hard so I can play hard.  Everyone likes to make money.  They’d be lying if they said otherwise.  I like to do a job in the most efficient way and get it out of the way.  I put in the effort to get a job done right the first time so it doesn’t have to be revised 4 times therefore wasting valuable “play time.”

How does this fit into your goals?

This all fits into my goals.  My goals are to work hard so I can afford to play hard.  I love to travel (in fact that’s how Lynn of Up Your Telesales and I met and became friends), ride motorcycles, attend concerts, etc.  All of that is tough to do when you’re unemployed.  So I’m hoping my positive attitude and outgoing personality I’m putting out there will pay off with the job of my dreams!

How will you keep going when it gets tough?

That’s a loaded question if I ever saw one!  Things have gotten tough.  Life is tough.  The question is will you choose to have a “Whoa is me” attitude or a positive attitude?  Attitude is half the battle!  Times get tough and somehow it motivates me to work harder and put in even more effort than I had prior.

In closing the How Far Are You Willing To Travel article said:  “It’s your pilgrimage so there are no right or wrong answers – plus if you’re happy with the path you’re on, continue!”

I may not always be happy with the path I’m on, but I’m always aware of the next crossroad and am very aware that my life can be very different based on the choices I make.  All events shape the outcome of future events.  Just like Marty and Doc discussed in Back to the Future It’s all about the “Space Time Continuum”. Make every moment count.

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smAlbany Small Business Day 2010

[tweetmeme] I started my day remembering a blog I’d read the night prior.  Tea Contains Less Caffeine Than Coffee on the Broken Secrets blog.  I couldn’t get my caffeine soon enough!  I rarely drink coffee, but when I do I get the caffeine kick I need.  Since I knew I’d be talking to people though – I did them all a favor and DIDN’T drink coffee.  Coffee breath stays with me all day — so I opted for Mountain Dew Typhoon instead.  (I needed something caffeinated to help me function on 2 hours sleep!)

College of Nanoscale Science and Engineering

Once Michael and I checked in at the registration desk and mingled some, we settled in to the auditorium at the College of Nanoscale Science and Engineering building (For those that don’t know it’s the big glass building at the corner of Fuller Road and Washington Avenue Ext. in Albany)

Below are some notes about the forums that were offered.
I found as I started writing this that it was VERY difficult to keep up with all the information the panels were presenting.  Many of the following sections will appear more as “notes” vs. a “narrative.”

Times Union:  Tools for Small Business Success

Speaker: Tena Tyler – News and Information Services Senior Editor 518.454.5324

To have your business information printed in the Times Union you need to understand your audience.  You need to know how to speak their language.  She stressed that a business needs to know when to call an editor.  If you’ve sent in a press release and two weeks have passed and it hasn’t been published, make sure you call in.  Tena stated that one of the biggest problems with small businesses in the region is that they don’t accept that online is a form of publication.  Many businesses are turning to Facebook and Twitter to market their businesses, but small businesses seem to be slower to use the online medium for marketing.

The TU wants to help small businesses in the region
If you have a story about your business: TUBusiness@timesunion.com
If you have a business event and would like it added to our business calendar: TUCalendar@timesunion.com
If you want your event to be in the print version – please contact them 3 weeks in advance
Eric Anderson – Business editor 453-5323

Speaker: Craig Eustace – Retail Advertising Manager 518.454.5529
Craig spoke about the paid marketing that the Times Union offers.
The Times Union now has Niche publications.
Life @Home – geared towards your home – design ideas, DIY projects, etc.
Healthy Life – geared towards women’s issues and things women would like to read about.
Explore – Where to go what to do – travel/tourism
In Motion – Automotive magazine
Vow – Brand New – Wedding magazine (Just launched Tuesday!)

You can advertise your small business in these publications to get your ad in front of a targeted audience.
Pay per click is also offered.  You will know how many people clicked on your ad.  It is track-able so you will know what your return on investment is.

They offer direct mail marketing.  They can provide demographic lists.  For example – If you’re a roofer – they can get you a list of all houses in the readership area that are 25 years or older.  You can target them and send your ad to those target customers.

Tim Cronin & Lisbeth Calandrino

Keynote Speaker:  Lisbeth Calandrino – Make It Happen
Lisbeth CalandrinoOwner of Lisbeth Calandrino Business Consulting, speaker, trainer, business coach and author of Red Hot Customer Service.

We have huge growth in the technology market in the capital region.

2 out of 3 jobs are created by small businesses

Earlier this month Sam’s Club did a survey of their small business customers.
“What is it that you need in order to stay in business?” was the main question.
The answer: MONEY!  Sam’s Club partnered with the National Business Association and the Small Business Administration to figure out how to get small business loans for the small business community.  If the small businesses don’t have money to maintain their businesses, it will directly effect Sam’s Club’s bottom line.  This act alone shows that Sam’s Club partners with their customers.

What do small businesses need around Albany?
Many have good business but it isn’t steady.
Figure out how to get your customer out to shop.
Consumers are afraid to shop.  Afraid to spend – need to save their money.
If you want to make it as a small business, you need to be a partner with your customer
It’s your job to be friends with you customers.

She quoted 212 – The Extra Degree by Sam Parker & Mac Anderson
“At 211 degrees, water is hot.
At 212 degrees, it boils.
And with boiling water, comes steam.
And steam can power a locomotive.”

Meet the Media Who Cover The Local Business News
Moderated by Lydia Kulbida from WTEN and Times Union Blogger

The Panelists
Larry Rulison
Lauren Rose
Mary Darcy
Mike Hendricks

Read your tweets and messages out loud.  Would you want to buy whatever your pitching?
Engage with your audience – have a fun personality.
Friend every reporter out there to get your name out in many forms of media.
Comment on the blogs, Facebook, Twitter….
Interact with your customers on Twitter & Facebook with personal tweets and comments.

Times Union – Panel on Social Media, Blogging and Your Customers
Moderated by Mike Huber – Interactive Audience Manager at the Times Union

The Panelists
Sonja Stark

Merci Miglino
Lissa D’Aquanni
Rev. Alan Rudnick
Vic Christopher

Questions that you should ask yourself prior to blogging are:
“Why should people read your blog?  Why should they care?
People blog for different reasons.  Some blog to market their business, others blog to build a sense of community.
“Careful what you put out there.  Count to 10 before you hit publish.”
“What degree do ethics play in a community?”
Rev. Alan Rudnick spoke about people who “hide behind the veil” AKA – Anonymous bloggers.
Merci reminded us that “Blogging is a knee jerk – reactive media.”
“If you don’t believe in your product, in yourself, and that you can cheer yourself out of a corner – you shouldn’t start a blog.”
“Be a follower OR have a following.”  Your choice.
They spoke about the recent “Ding Dong Ditch” incident that happened locally last week.  Why did it become such a firestorm?  It was a story that contained emotion.  It could happen to any home owner.    Social Media helped that story spread like wild-fire.  So much so that CNN picked up the story.

An audience member Karen McGowan spoke that she hadn’t considered a blog for her business until today.  The panel encouraged her to start blogging about her business Capital Interior Scapes an interior plant scape business.  By blogging she would humanize her business and she would appear as an expert in her industry.  She could post customer recommendations, pictures of plant-scapes she’d designed, lists of plants that people could consider and so many other things.

Going Mobile – The Mobile Revolution in Social Media
Presented by Rhea Drysdale of Outspoken Media and Verizon Wireless

Why is  mobile taking over everyone’s lives?
It makes our lives easier.

What is social media?
“Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques…  They support the democratization of knowledge and information and transform people from content consumers to content producers.”

Benefits of social media
New customer acquisition
Current customer outreach
Loyalty rewards
Corporate branding
Personal branding
Brand monitoring and management

They spoke about using Facebook, Twitter, Ning, Yelp, FourSquare GetListed and Know Em to market your business.  Go to these sites and fill out your business profile.  They stressed to fill in EVERY blank and as many keywords as are relevant to help your business come up in internet search engine results.

54% of the phone users in the local market use Verizon service.
30-40% of them are smart phones.
52% of the phones sold last week in his store were smartphones – ie. Droids, Blackberries, etc.

Top 10 Things Your Small Biz Website Needs in 2010
Presented by: Miriam Paska – Creative Strategist from Intellisites

She didn’t present them as a “Top 10” but some of the key points were:

Have a unique Design
You need to know who you’re competing against and what their web presence and marketing strategies are.
Keep your important information “above the fold”
You want the viewer of your site to see the important information without having to scroll down the page.
Use keyword phrases in your blog and on your website so you will organically show up on Web search results.
She also spoke about using Google Alerts to monitor the online activity of your company name.

Using Social Media For Your Job Hunt
Presented by: Alexis Grant

Use social media to:
Tap into your existing network
Expand your network s to include contacts at the companies where you want to work.

Facebook
Biggest online community – most bang for your buck – IT’S FREE!
People know you, like you, and WANT to help you
Great excuse to keep in touch with people who could help you

She stressed the importance of making small-talk first.  Don’t friend request someone and immediately ask them if their company is hiring.  Make some small talk and as the conversation evolves, your job search will be mentioned.

Alexis spoke about using your Facebook privacy settings to control what potential employers could see on your profile.    You want to be personal, yet still professional.

LinkedIn
Connect with professionals you might not want to see your personal life on Facebook
Your resume will appear on Google, showing potential employers what you want them to see.
LinkedIn has job boards as well as groups you can join based on your alma mater and industry.
You can find out background information about potential employers
There is an introductions feature that you can use to meet someone who a mutual friend knows.

Twitter
Network outside your circle of friends
Prove yourself as an expert
Hear about jobs
Keep on top of new trends in your industry
Make connections with companies and employers who may not have otherwise noticed you)

Tips when using social media
Fill out your profile completely
If you’re not going to do it well, don’t do it at all
Rather than being on every network – choose a few and grow quality followings

Thank you to Tim Cronin and Larry Zimbler for the invitation to be a VIP Guest Blogger at the smAlbany Small Business Day 2010.  I look forward to interacting with you in the future.

smAlbany Image from: http://www.smalbany.org
Mountain Dew Image from: http://thishelpdesk.com/mountain-dew-typhoon/
College of Nanoscale Science and Engineering Image from: http://todaysfacilitymanager.com/facilityblog/2009/12
Tim Cronin and Lisbeth Calandrino image by Michael T. Henry: http://tcrpmg.wordpress.com

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Do you utilize your local library?

My title of this actually implies that I spend quite a bit of time in mine, but lately it’s been quite the opposite.
I tend to go online and search out books I’d like and I request them.  When I get to the library, they scan my card and go to the reserved shelf and give me my stack.  It’s great!  I don’t need to search or go into “the stacks” at all.

Occasionally I do still take a wander up the aisles and scan through the new book shelf to see if anything catches my eye, but I usually have enough reserved that I can barely lift my back after I check them out….

Lately I’ve been reading (well it’s more like detailed skimming) books about blogging, job searching, management skills (just to keep me on my toes), cookbooks, and trivia type books.

Do you use your library?
Have you read anything good lately?

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If you’d like to see what I’ve read lately you can check out my GoodReads Account.

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The Weekly Re-cap: I told you about Ray’s Helova Deli and showed you Isabella worn out.  We talked about The Worst Father’s Day Gift Ever and Simply The Best Pizza.  Later in the week I told you about my friend who said “Live In The Moment and Don’t Keep Score“, and put out another PSA (Public Service Announcement) about Watching For Motorcycles.

The Weekly Read: The Twitter Job Search Guide – I’m not too far into the book, but I have found a couple good people to follow because of this book so far….

The Weekly Movie: When in Rome – It was kind of cheesy, but still funny.

The Weekly Time Waster: Stressing out about things I have no control over.  I’ve gotten very good at not doing this through the years, but due to my weekly downer – it’s getting to me more….

The Weekly Downer: I still don’t have a job 😦

The Weekly Worst Piece of Crap on TV: Wipeout – I don’t get the point of this show.  Watching people get hurt has never amused me….

The Roses at the martini station were beautiful and the martini was really really good!

The Weekly Food: The food at the Hilton Garden Inn Albany Airport’s Grand Re-opening event was incredible!  The dessert room was a wonderful touch 🙂

The Weekly Amazing Fact: OMG Facts on Twitter points out: “Eleven plus Two” and “Twelve plus One” both equal 13 and both have 13 letters. In fact they both have THE SAME 13 letters.

The Weekly Birthdays: Kristin Millius Finch, Dominick Papandrea, John Paratore, Shannon Moul McManigal, Jaye Kaye VanValkenburg, Karyn Niekrewicz-Green, David Butler, Jamie Dwyer, Jenna Lynn Soto, Stephanie Capone, Alec Gabler, Andrew Badera and Sara Caraway Kowalski.  I hope you all had wonderful birthdays!  Leave me a comment and tell me what you did that was special for your big day 🙂

The Weekly Craft: I haven’t been in a crafting mood and that makes me sad 😦

The Weekly Activity: The job search is in high gear!

LaDorka's Team!

The Weekly Charity I’m Pimping: LaDorka’s – National Multiple Sclerosis Walk
These women are incredible and walking for a good cause.  Please donate whatever you can.  They have a hefty goal.  Every dollar gets them closer to a cure for MS.


The Weekly Countdowns: The Twilight Saga: Eclipse (June 30, 2010) 5 more days!!

Weekly Event: Join us tomorrow Saturday June 26th 4-7PM at Barista’s Espresso Cafe in Kingston, NY for Michael & Angela’s Photo Gallery Reception.  You can view the event invitation here.

Watch For Motorcycles ~ Look Twice – Save A Life!

St

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Today is going to be an awesome day!

I have an interview in the AM

I’m going to check out another company for a position that Michael found that he thought I might find interesting
(Just in case the AM interview isn’t as wonderful as I’m hoping it will be)

And one of my best friends is flying in

So send positive vibes, prayers, crossed fingers – whatever sends good things and luck my way 🙂

My readers are the best!!

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Hmmm…  What to blog about??  Dog poop? Nah, I think Rob Madeo has that covered….
Baby poop?  Nah, the Mommy blogs have stunk up the place with that…
Farting?  Nope, covered that last week….

If I do this to a clock will time slow down a bit?

Let’s talk a little bit about things I need to accomplish….

I MUST get my taxes done.  The 15th isn’t too far off!!  My accountant is probably swamped and I really don’t want to file an extension this year because there is a slight chance I’m going to have to pay in.  Even though it’s slight have you seen the interest and penalties they charge?  I’d be better off going to a bookie!  Seriously!  The news said something this morning about 6% interest.  BULL$HIT!  I know someone who owed $90 to the state.  He mailed in a check for the $90 around October of that tax year.  He has a bill for $120 which is all interest and penalties.  That’s more than 100%!!

I need to go to DMV and renew my registration on my motorcycle and check when my inspection is due.

I need to make a ton of phone calls.  One to a hotel, one to a friend about a trip, a couple to banks, a couple to home contractors, and one to my old employer about transferring my 401(k)….  I dread ALL of these calls!

My Friend Who Needs Relationship Advice

I also need to call my friend who needed relationship advice (my most popular blog to date) to check in with him.  I don’t dread that call because I genuinely care, but I know I’ll need to block out a good chunk of time for it.

I need to apply to more jobs.  I have companies in mind that I want to look into but not enough hours in the day to research them all!

I need to start figuring out what’s for dinner in advance.  I hate the never-ending argument with Michael.

I need to clean up things around the house.   Sort through piles of mail, etc.

I need to return books to the library.

Miss Isabella

And best of all – I need to cuddle with Miss Isabella 🙂

There’s more on my to-do list but I’d be here all day!!

Do any of you have organization tips to help my days go smoother?

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How do you go about a job search?  I wrote about how I organize mine here.

I need to find a way to step up this job search.
Usually when I’m sad and things aren’t good I sometimes throw myself into my work.
I can’t do that this time 😦

I have leads I’m working on, but right now I need to have more irons in the fire.
I’ve gotta find that awesome paying wonderful job.  It’s got to be out there!
Do any of you have any ideas?

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