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Posts Tagged ‘Maine’

I’m reading a book called Dr. Knowledge Presents – Strange & Fascinating Facts About Famous Brands.
One entry caught my attention:

He Was Honored for Inventing Nothing

Hanson Gregory is honored as the inventor of nothing.  The “nothing” refers to the hole in doughnuts.

…doughnuts originally had no hole in the center.  But Gregory, a sea-captain from Rockport, Maine, is credited as the first to create doughnuts with that distinctive hole – and he did it for a very practical reason.

Gregory loved to eat doughnuts while piloting his ship.  Instead of having the cakes slide all around while the ship was going through rough waters, he put a hole in his doughnuts so he could place them on a spike near his steering wheel.

I would love to “invent” something that’s a whole lot of nothing.  I come up with ideas that are a whole lot of something, but just don’t have the technical know-how to make them a reality.  Maybe someday….

I could just invent ANOTHER mascara that will make your lashes longer….  For as long as I can remember the commercials always say they’ll make your lashes longer and longer and longer….  My eyelashes should be 100 feet long by now!!

What invention ideas do you have?

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I was reading an article about Billboards in Automobile Magazine.  It was a fast facts type of article.
Since I can’t find a link to it online I’ll post the bullets here from the April 2010 issue, page 22.

  • In 1889, the twenty-four-sheet billboard was introduced.
  • Today, most billboards are one sheet of vinyl or polyethylene.
  • The most common size is 14 by 48 feet.
  • Six to eight advertisers can share a single digital billboard; the messages change every eight seconds or so.
  • Four states ban billboards: Alaska, Hawaii, Maine and Vermont

I found in my research a couple websites that said Vermont experienced a 50% rise in tourism spending in the first two years it became billboard free.  I thought that was REALLY interesting.

Courts across the nation have held that billboards may be prohibited or regulated principally because they gain their value from the proximity to taxpayer-funded roads and are, fundamentally, a use of the public right-of-way.

  • The nonprofit organization Scenic America seeks to limit billboards
  • The Outdoor Advertising Association of America is the billboard industry’s primary trade group.

    Mail Pouch Tobacco Barn Billboard ~ I think these are a work of art!!

  • Thousands of American barns have been painted to function as billboards, most often by Mail Pouch Tobacco – and about 4000 of those were first painted (and frequently retouched) by one man, Harley Warrick.  Farmers were paid a token sum, but the real value was the free paint job.  The sides of the barn that didn’t face the road would be painted a color of the farmer’s choice.

    Mail Pouch Tobacco Barn Billboard ~ I think these are a work of art!!

  • The 1965 Highway Beautification Act, championed by Lady Bird Johnson, was supposed to regulated billboards, but the Act is considered ineffectual.
  • Although no definitive count exists, it’s estimated that nearly half a million billboards line federally funded highways alone.
  • Times Square properties often sit empty, but owners hardly fret; billboards bring in the real money.

    Times Square Billboards

According to www.oaaa.org

  • 5.5 billion spent on outdoor ads
    • 62% billboards
    • 15% street furniture
    • 19% transit
    • 4% alternative
How often do you read billboards?  Do you pay attention to them?
I find personally that I notice them when they say something along the lines of  “Coach outlet exit is in 1 mile” or something like that if I’m on my way somewhere, but other than that I don’t pay too much attention unless they’re completely ridiculous!
What are your thoughts?  Do you think it’s an effective way of advertising?
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